What is the Definition of Email Marketing?

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What is the Definition of Email Marketing?

 

 

 

Email marketing is as distinct as it is effective. Not only is it considered digital marketing, which is already highly effective in today's connected world, but it's also a type of direct marketing in which you contact prospects directly, right in their email inboxes.

Email marketing is extremely versatile because it can be used to promote any number of products or services, including the services you provide as a real estate professional. Using email marketing allows you to easily keep those on your email list up to date on the latest real estate market developments, inform them of new opportunities, and build long-lasting relationships.

 

How Do I Get Email Marketing Contacts?

To be effective with email marketing, you must have a large number of email addresses to send your marketing to. This means that gathering contacts is critical to ensuring that your email marketing efforts bear fruit. There are several approaches to building a list of contacts for email marketing. These include, to name a few, asking friends, family, and colleagues; directly asking prospects and clients; capturing emails from closings; and sign-up forms on your website.

 

Another option is to buy an existing email list from a reliable source. Of course, this raises the cost of your email marketing campaign, but it saves you the time and effort of building an organic list. It is up to your marketing budget and personal preferences whether you do it the old-fashioned way or invest in a pre-built list. Fortunately, the return on investment in email marketing is enormous, with approximately $42 returned for every $1 spent.

 

 

What Kind of Email Marketing Content Is Effective?

There are several different types of email marketing content that can help you build positive relationships with the people on your mailing list. Each type has distinct advantages and disadvantages, so it's often advantageous to use a mix of different types of email content to achieve a good balance.

 

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A periodic email newsletter is a good example of this. While newsletters are great for increasing brand awareness and showcasing various types of content, including content you may have already published on your website, they can be less than ideal for having clear calls to action. Creating a visually appealing format for a newsletter in an email is also difficult.

 

 

How Have Mobile Devices Improved Email Marketing?

A final note - and perhaps a most important one - about crafting effective email marketing content is to ensure that your emails are mobile-friendly. Crafting emails that can be read easily on mobile devices like phones and tablets is crucial for maximizing the effectiveness of your email marketing because most consumers use these mobile devices before they use a desktop. 

In fact, some people use their mobile devices exclusively or nearly exclusively and clearly prefer to communicate in this manner. In this case, making sure your content is appealing and readable on a mobile device ensures that your message is heard loud and clear, increasing the likelihood that your marketing efforts will pay off.

 

 

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