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As the popularity of Facebook and Twitter grows, so does that of link compressor. There are two kinds of Google link shorteners: those that we use to shrink URLs so that we can post them on Twitter without exceeding the character limit, and those that social networks use automatically whenever an item is stimulated outside their systems.
Both of these metrics greatly assist SEO professionals in determining the strength or authority of a website. You're probably wondering if they're telling us the same thing. The most important question here is whether using URL shorteners harms SEO. To your relief, it's all good here, and the inferences are even better. According to Google, using the create short link tool has no negative impact on SEO if the Google link shortener is working properly and the conversion is treated as a 301 redirect.
This should alert you to one potential disadvantage: if you use a chain conversion of a link shortener (which is very unlikely, but you never know what might tempt you), you are essentially introducing a daisy chain of 301 redirects, which can cause a few issues (at least with BING).
One of the most important results of all of this is that there is usually a 'NoFollow' tag on social media websites. This is usually a standard practice used to prevent misconduct in which a link from Facebook, for example, counts towards a site's PR (PageRank), artificially inflating its authority.
Search engines ignore the 'NoFollow' tag and do not pass any value through the URLs on the page; however, Google short link generators fail the process and shorten web addresses are followed back by search engines, and at least some value flows with them.
This is great news for Twitter and Facebook users who use it as part of their social marketing campaigns, and it's even better for those who post content on Facebook that links back to their websites.
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