5 Strategies for Ranking First on Google Search in 2023

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5 Strategies for Ranking First on Google Search

 

Whether you’ve recently moved your business online or just started to notice that your website is pretty hard to find, you might be wondering how to get on the first page of Google. It’s no secret that webpages on the first page of search engine results pages (SERPS) get more website traffic than those who are not. In fact, 75% of users never scroll past the first page of search results. In simple terms, this means that most businesses should not and cannot afford to skip SEO.

Whether you like it or not, Google is an invaluable tool most internet users use to find information, locations, and businesses. As a result, a solid online presence supported by sound SEO practices and strategies is critical to capturing this traffic, persuading users to choose your website over competitors, and converting those visitors into paying customers.

Getting to the first page of Google search results is difficult; it takes time and consistent effort. SEO is a long-term investment, but it is well worth your time, so here are five steps you can take to get on that first page and drive organic traffic:

 

1. Improve your user experience

Google's most recent core algorithm updates are about humans and their interactions with search engines. For example, the current emphasis on Core Web Vitals is on improving the user experience and making your website more user-friendly. This indicates that Google prioritizes users over all else and that providing a positive user experience is critical to ranking well in search engines. It may include:

Creating content based on user intent (more on that later)

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Ensure that your website is mobile-friendly, as mobile accounts for more than half of all website traffic worldwide.

Using heading tags to structure content so that it is logical and easy to scan

Adding descriptive alt text to images to increase accessibility

I could go on, but the bottom line is that creating a seamless user experience for users is critical to creating an experience that people want to share with others. It should always be an essential part of your SEO strategy.

 

Enhancing page load times

 

 

2. Create a Google My Business profile

Google My Business essentially allows you to create a free business profile that will appear locally when users search for your business on Google Search and Google Maps. You can include vital information about your company in your profile, such as:

Business Overview

Address (if you have one) 

Photos

Share specials and updates

Respond to questions

 

A Google My Business listing is beneficial for SEO because it helps customers discover your business and informs them of your location and how to purchase from you. Customers can leave reviews within the listing, which builds social proof and shows other potential customers that you're a legitimate business.

 

Disclosure: This section features several affiliate links, meaning we'll earn a small commission if you purchase through these links.

 

3. Produce applicable content

Regularly updating your website's content is essential for higher rankings. It's not limited to adding new and fresh content, though it is one way. Repurposing and revamping existing content can be just as effective. This is because original content loses relevance over time, and freshness of content is one of the factors Google considers when determining the quality and ranking of your website.

Another thing you could do is research and improve on your competitors' top-performing content. If you already have an article on a similar topic, but they're ranking higher, consider what they include in their content that you're not.

 

WHAT EXACTLY IS SEARCH INTENT?

 

 

When creating content, it is critical to align with and truly address a user's search intent. The user's goal when they type a query into a search engine is search intent. It is usually divided into four categories:

 

Informational: This occurs when a user wishes to learn more. For example, 'cell phone.'

This occurs when a user is looking for a specific website or destination. For example, 'Facebook' or 'YouTube.'

Commercial: Occurs when a user is about to purchase but is unsure which solution is best for them. 'iPhone vs. Android phone,' for example.

Transactional: When a user searches with a specific goal in mind. For example, 'iPhone vs. Android phone.'

 

As you can see, the more specific the search term, the further we are from being ready to buy. As our purchase intent grows, we tend to become more apparent. With this in mind, it's critical to tailor your content to the user's end goal, or you'll struggle to rank well.

 

 

4. Acquire and develop high-quality links

Google and other search engines use links as one of the most critical factors in determining page rank. Google also uses links to discover new content, so high-quality links are like votes of confidence in your website.

Link building is acquiring inbound links from other websites that link to your website in SEO. Simply put, more links to your website indicate to Google that you are an authoritative source, and you will be rewarded with higher search engine rankings. This should result in increased traffic. Discover the secret of success of your competitors in SERP

There are numerous in-depth guides available on the internet that teach you how to build links, but here are a few examples:

• Create high-quality content that people will want to share.
• Provide a testimonial or an insightful opinion.
• Posting as a guest Set up Google Alerts to monitor brand mentions and request a backlink.
• Find broken links and recommend replacing them with relevant content on your site.

 

5. Make the most of social media Social media

 

 

It should be an essential part of your company's SEO strategy. More than ever, search engines reward social media shares and likes, contributing to organic traffic growth.

Though social media links are not used as a ranking signal, they help your SEO efforts in other ways, such as building authority and credibility. More engagement with social media algorithms generally means more visibility, which increases brand awareness. Sharing valuable and unique content on social media usually increases followers, website traffic, and growth in the community around your brand.

 

Consistency is essential

 

SEO requires time. Don't expect to see significant results from the actions above in a matter of days. It may take months to notice any improvements, but don't give up.

There is one more thing you can do to get to the top of the page…

Google AdWords If time is of the essence and you need to appear quickly on the first page of Google search results, you could use Google Ads. Google Ads are a quick way to get visibility on Google's first page in as little as a few hours. One advantage of Google Ads is that you are only charged when a user clicks on your ad.

 

Google Ads appear above organic listings at the top of Google search results and are the first thing users see when they search. There are two types of ads that appear within search results:

 

1. Google AdWords

People actively searching for keywords related to your product, service, or business will see Google Search Ads. Users who visit your search ads are already looking for your product or service, so your search campaigns are highly targeted. This makes search campaigns an excellent choice for any company looking to increase sales, leads, or website traffic.

 

2. Shopping Ads on Google

When a user searches for a specific product, Google Shopping Ads appear at the top or side of the search results. Leads who click on shopping ads are more likely qualified because they always include a picture of your product, title, price, and shop name, giving users a strong sense of the product before they click. Shopping ads are ideal for eCommerce stores looking to promote their products.

 

View Google as Your Business Partner

 

 

Aside from that, it's critical to make your marketing value. It doesn't matter if you have the most successful marketing campaign in history if no one can find what they're looking for on your website.

Your content should be captivating and thought-provoking. Your website must be compatible with all browsers, devices, and platforms. Check that it is mobile-friendly and that it loads quickly on all devices. You must have an easily navigable website. If you cannot meet these requirements, address them before embarking on a campaign to reach the first page of Google.

 

Being listed on Google's second page is akin to whistling in the graveyard.

You get the idea: getting to the first page of Google is critical because most people never go past page two. The first page receives 71% of organic traffic clicks (as high as 92%). If you're on page two, three, or four... How good your product, service, website, or content makes no difference. People will be unable to locate you. >> KEYWORD SURFER Chrome Extension for Content and Keyword Research << It's OK if you don't know where to start.

 

 

 

It's OK if you don't know how to write content or if it doesn't interest you. That is the purpose of the 170 free tools available at https://FREE-Seo.org. They can conduct keyword research to find good content angles, evaluate SEO quality, and manage social media delivery with a strategy tailored to the needs of a company. They can even find keywords for you if you're at that point. You don't have to wear all the hats when someone else is qualified, especially if they have a track record of producing results for other businesses. Check them out and share them with your friends and family and on social media to help others and spread the word about all these powerful tools while also assisting us in expanding our reach. Win/Win.

 

Additional Resources:

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